In 1884, a maverick French chemist called Joseph Robert discovered a way to extract 100% pure fragrance oils from plants, and in doing so transformed perfumery. With Robert’s discovery, a new breed of master ‘noses’ emerged, capable of bottling up nature’s most brilliant ideas.
Today, perfume’s artisan past has been forgotten. The industry is dominated by a handful of cosmetics giants who own multiple brands, and mass manufacture their fragrance on a global scale. Carefully sourced natural ingredients and independent artistic expression have been abandoned in favour of cheap chemicals and market forces.
Our vision is simple: restore perfumery to its artisan roots in the days of Joseph Robert. Helping to make this vision a reality is our head nose, Francois - 4th generation master perfumer and Joseph’s great grandson.
Together, we’ve developed a new model for perfumery; putting craft, ingredients, and creativity at the centre of the practice.
We will release four seasonal fragrances per year, each of which will be available for three months at a time, to be reimagined the following year.