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FAQ Fragrance

Is Ffern a natural perfume maker?

Yes.

Ffern was founded on the principle of restoring the forgotten craft of natural perfumery - celebrating the beautiful subtleties and quirks of plant-derived ingredients, and connecting our wearers to nature

Today, perfume’s artisan past has been largely forgotten. The industry is dominated by a handful of cosmetics giants who own multiple brands, and mass manufacture their fragrances on a global scale. Carefully sourced natural ingredients and independent artistic expression have been abandoned in favour of cheap chemicals and ever-changing market forces.

Natural fragrances help us connect to the natural world and to our memories. The idea behind Ffern has always been to celebrate artisan techniques, disrupting the highly commercial landscape of fragrance, and bringing our community closer to the natural world and the seasons around us.

We publish and maintain a framework for what we think constitutes responsible natural perfume making in the 21st century at ffern.co/natural. All Ffern fragrances are made in accordance with this framework. Our ambition is to evolve these principles into a general standard that might one day be adopted by other enthusiasts, makers, and natural perfumery practitioners, helping to provide clarity around the otherwise vaguely defined term ‘natural perfume’.