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23 Beak Street Ffern Flagship   Photographer Edvinas Bruzas.jpg
Intro #

23 Beak Street

23 Beak Street in Soho is Ffern’s home in London. Opened in 2021, it introduced the world of natural perfumery to those beyond our dedicated ledger community.

Visitors are able to sample and purchase limited edition fragrances from the Ffern Archive in person.

Find us on Google Maps

Please note that we cannot accept returns in store. Sales in store are final due to the limited quantity of fragrances available.

Visitors to the store may sample fragrances before purchasing.

Fragrances purchased online or received as part of your subscription can be returned using our Returns Portal.

What’s On #

Join us at Beak Street to try a cup of Ffern’s organic herbal tea, view the latest artwork from our community of Ffern Artists or watch some Ffern films.

We also regularly host workshops run by Ffern artists. Find out more about our upcoming workshops here.

We are open 11am ‑ 7pm Monday to Saturday, and 12pm ‑ 6pm on Sunday.

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Our Ledger Members #

We are so grateful to our ledger members, whose support continues to allow us to innovate and grow — and we very much hope you will come to see us in the shop for a cup of tea and conversation.

While we are blending special batches for the store, our fragrances will remain strictly limited edition — 23 Beak Street will be the only place to purchase them for those not on the ledger. Ledger members will continue to receive a special price and access to a growing list of exclusive benefits.

We hope the store will become a place for our members to come together, meeting us and one another in person for ledger-exclusive events and workshops. Our members remain at the core of Ffern, and we are so excited to welcome you to our new space.

To become a ledger member, please sign up to our waiting list here.

House of Grey #

Ffern has collaborated with holistic interior design studio House of Grey to reimagine the rich olfactory Somerset landscape that forms the backdrop to all we do.

House of Grey’s visionary approach is guided by Circular Salutogenic Design, resulting in a shop that reflects Ffern’s fragrances and ethos — entirely plastic free and made with entirely naturally derived and sustainably sourced materials.

Most retail design is not a natural ecosystem to feel at ease in. Often when visiting stores in a city like London, I find myself wishing to be elsewhere. For the Ffern flagship, we wanted to create a unique space that had a positive impact on both human health and the health of the planet.

Louisa Grey, Founder of House of Grey