23 Beak Street in Soho is Ffern’s home in London. Opened in 2021, it introduced the world of natural perfumery to those beyond our dedicated ledger community.
Visitors are able to sample and purchase limited edition fragrances from the Ffern Archive in person.
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Please note that we cannot accept returns in store. Sales in store are final due to the limited quantity of fragrances available.
Visitors to the store may sample fragrances before purchasing.
Fragrances purchased online or received as part of your subscription can be returned using our Returns Portal.
Opening hours may change on bank holidays
Join us at Beak Street to try a cup of Ffern’s organic herbal tea, view the latest artwork from our community of Ffern Artists or watch some Ffern films.
We also regularly host workshops run by Ffern artists. Follow us on Instagram to stay up to date.
Seemingly worlds away from the streets of Soho, the Ffern store is a multisensory space - an olfactory experience and a celebration of our Somerset heritage through textures and materiality.
Plinths of hand carved Somerset stone sit at the entrance while a cocooning archival area at the back of the store acts as a space to sample and experiment with vials of our sustainably sourced natural ingredients.
Ffern has collaborated with holistic interior design studio House of Grey to reimagine the rich olfactory Somerset landscape that forms the backdrop to all we do.
Most retail design is not a natural ecosystem to feel at ease in. Often when visiting stores in a city like London, I find myself wishing to be elsewhere. For the Ffern flagship, we wanted to create a unique space that had a positive impact on both human health and the health of the planet.
Louisa Grey, Founder of House of Grey
House of Grey’s visionary approach is guided by Circular Salutogenic Design, resulting in a shop that reflects Ffern’s fragrances and ethos — entirely plastic free and made with entirely naturally derived and sustainably sourced materials.