How would you describe your work?

I compose florals to tell a visual story - working also with natural mediums outside of flowers and foliage, like fibres, stone or textiles. I hope for my work to be a place where nature and design meet, nurturing what grows between flower arranging and allowing the flowers to arrange me!

First thoughts when Ffern approached you about responding to a seasonal window display inspired by the 2025 fragrances? 

I love the idea of creating something that transcends just being a visual and has story and concept, so responding to a scent is a dream brief and of course it adds another layer that florals themselves are used within the scent. A perfect symbiosis.

How did you approach translating Ffern’s seasonal fragrances into a window display? 

My first port of call is always season and suppliers, it’s important to me to figure out where I can source plant materials from; purveyors that feel true to what I’m up to as Thistle by Nature, as well as finding materials and plant varieties that may be lesser used to bring a unique touch to the work.

For the spring scent I’ve sought out a specialist plant nursery that has one of the largest collections of violet varieties in the UK.

I also love to mood board to conjure ideas, pulling imagery from not only existing floral designs but gardens and wild spaces too, sometimes even fictional worlds.

How does working with the seasons inspire and inform your work?

Working with the seasons is deeply woven into my practice, it’s always the first thing to consider and something I strive to honour.

Though conceptually not every brief calls to align with the British seasons, there will always be a nod to the time of year in there somewhere.

What is your favourite seasonal ritual?

My favourite seasonal rituals are sowing seeds in spring (both metaphorically and actually) marking the solstices/equinoxes with an arrangement, the annual end of summer trip to Pembrokeshire, dancing the sun up on May Day morning with Boss Morris, hunting for colour in winter and creating a floral installation for each season with my flower bestie.

Can you describe your favourite scent?

The smell of the brink of Autumn as the sun goes down is a big one. Florals wise I love tuberose, the stems of wax flower when you rub them together and the general scent of a flower shop. It takes me back to my apprenticeship days in floral retail.

What is the best advice you could pass on?

Learn to fully embrace, appreciate and celebrate each season for all that it brings and live accordingly. Matching your rhythm with the rhythm of the seasons makes everything feel like it’s supposed to.