Spring 25

An early spring woodland, veiled in tender green. Velvet cushions of moss gleam on silvered branches. In the glade, dimpled with lemon-pale sunlight, an iridescent purple. A panoply of violets, the year’s first perfume.

This imagined forest, redolent of childhood stories, feels to us like the beginning of a fairytale. For Spring 25, we wanted to lean into this nostalgic setting - creating a fragrance that would beget your own springtime enchantment. 

At the heart of the fragrance, we knew we had to have the colour and scent of violets. Accordingly, we turned first to violet leaf absolute*, a deep green liquid which could itself be a magical potion. Its cut-grass facets and warm, woodland undertones paired beautifully with the honeyed tones of another harbinger of spring - the precious jonquil absolute, whose common name is rush daffodil.

Yet we were missing the purple flourish of the violet - its sweet, captivating sparkle. After many iterations we found this in an accord of Rose de Mai, lavender and, for the first time, ylang ylang. These notes blended together to bring a sweet, creamy and faintly herbal florality. An addition of Sicilian lemon rind brought the zest. 

But in fairytales, things are rarely as they appear. The woods are green and sunlit - but they are also deep and dark. For this layer of mystery, we lit upon orris, made from the powdered roots of the bearded iris. Rich and opulent, the orris shaded our violet to indigo. As ever, we can’t wait to hear what you think.

*An absolute is the most aromatic form of natural oils, obtained from petals or plants by solvent extraction.